Looksmaxxing for Men: A Practical, Honest Guide

Looksmaxxing for men gets a bad rap because the loudest corners of the internet push extreme, toxic advice. Strip that away and you’re left with a genuinely useful roadmap. Here it is, in priority order.

1. Body composition

Getting lean and building some muscle changes your face and frame more than anything else. It sharpens the jaw, defines the features, and signals health. Start here.

2. Skin

A simple routine — cleanser, moisturizer, daily sunscreen, and a retinoid a few nights a week — pays off fast. Clear skin is one of the strongest attractiveness cues.

3. Grooming and hair

• A haircut that suits your face shape (use our free Face Shape Finder).
• Tidy, well-shaped brows — subtle but high-impact.
• A beard shaped to balance your jaw, or a clean shave done well.

4. Fundamentals people skip

• Sleep 7–8 hours — it shows on your face immediately.
• Posture — standing tall transforms your presence.
• Hydration and less salt and alcohol to de-puff.
• Style: fitted, simple clothes beat expensive, ill-fitting ones.

What to ignore

Skip anything promising bone changes from pressure, “bonesmashing,” starvation, or products selling you insecurity. They don’t work and some cause real harm.

Not sure which of these to prioritise for your face? That’s exactly what a Glowary scan is for — it finds your weakest attribute so you start where it counts.